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BVG hugs you

BVGHugThe BVG gives again a reason to make people talk about itself, this time the marketing department had another idea to make talk of BVG: a hug for a free day ticket.

The BVG sent his team of “bears”, men dressed in leather, seemingly evil and bad, on its subway cars.
The task of these “bears” is to hug  people, exactly: hugging.
The reward for those who accept the hug, for this “act of courage” is a free daily ticket.

The whole operation was filmed with a video that makes you laugh and most importantly smile!
This is the video, from BVG Twitter page.

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